Woman shopping in frozen food aisle of a grocery store.

Our Consumer Choice

OH!Tatoes is the premier consumer brand by Mart Frozen Foods. We offer fully-baked Idaho® potatoes ready to purchase from the freezer aisle.

Visit OH!Tatoes

What We offer

Beginning in 2024 Mart Frozen Foods will offer delicious, cold-stored potato products to food service providers, retailers, wholesalers, and industrial food manufacturers.

The Difference

  • Delicious Taste

    Great tasting food starts at the source. The Mart Group has significant expertise growing and shipping potatoes worthy of the "grown in Idaho" label. With a 100,000 square foot, top-of-the-line processing and storage facility soon to open, Mart Frozen Foods will leverage that expertise and network to meet demand for quality potato products in the frozen food aisle and the commercial kitchen freezer.

  • Stable Supply

    Our potatoes are grower-owner sourced. Because we grow the majority of our potatoes, we can operate our plant at full efficiency to deliver our customers a predictable and stable supply of product.

  • Reliable Food Safety

    Food safety is vital to our customers' reputation and end consumers' health. Our producing farms and packing facility undergo yearly USDA Good Agricultural Practices (GAP) and Good Handling Practices (GHP) audits. For added assurance, we employ an HACCP-based food safety program to enable efficient trace back and recall. Our packing plant is Primus GFS Certified.

  • Wide Distribution

    We deliver frozen potato products across the United States, Canada, and Mexico. We have experience dating back to 1980 and the cutting-edge automation necessary to meet demand.

  • Sustainable Sourcing

    For us, environmental stewardship isn't a marketing pitch, it's an imperative. Our crop rotation methods minimize the need for chemical herbicides and pesticides, preserve the nutrients in the soil, and reduce erosion. Our high-capacity machinery provides greater energy efficiency in both harvesting and processing produce. We continue to explore technology and methods for preserving the land we depend upon, the sunlight we share, and the air we breathe for our children and yours.

Let's Talk


Phone+1 (208) 436-5880


Phone+1 (208) 436-0611

70 North 100 East
Rupert, ID 83350

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Join Our Team

We're actively hiring qualified candidates for plant, logistics, and other roles. If you're interested in becoming part of our team, please call or send us your resume.

Phone+1 (208) 436-0611

A Tradition of Integrity Since 1980

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The Mart Group Logo

The Mart Group represents the generations-long tradition of our grower-owners. If we make a commitment to our customers we do everything possible to keep it. We treat people as we want to be treated. That's not just good business, that's how we want to live. Learn how our values, history, and people make us who we are.

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